Finally Dooyoo has been acquired by another CSE. It was no secret that Dooyoo was for sale for around EUR 10 to 15 million euro. For now no details about the deal will be disclosed, but it is expected to be a bit lower than the numbers above. What LeGuide.com will do with the Dooyoo brand remains unsure, but considering the large amounts of money that were put into the Dooyoo brand it is a safe bet to say that they will leave it untouched. Most likely scenario will be that LeGuide.com will rebrand their current (unsuccesful) brand Antag into Dooyoo. LeGuide.com also has a ‘shop directory’ in a number of European countries.
For more info, read on at LifePR
Filed under: Comparison shopping, Funding & acquisitions, In the news, Online shopping | Tagged: Antag, Dooyoo, Leguide, take-over | Leave a comment »
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