TakeitNow, one of the older webshops in The Netherlands, has been sold for several million euro to Aces Direct. The webshop has been up for sale for over a year as the current owner of TakeitNow (iMerge) did not see it as its core business anymore. Imerge can now fully focus their attention on internationalizing Icecat. Icecat offers an open catalogue for product information. The product data is used by shops and price comparison engines.
Filed under: Comparison shopping, Funding & acquisitions, Online merchants | Tagged: Aces Direct, Icecat, Takeitnow, takeover | Leave a Comment »

Interesting stuff always happens while you are away! Just back from an e-commerce congress in Munchen and the news of Dexcom taking over Coolblue (controlling stake) is finally out. I heared rumours about this take-over in the beginning of August, but did not want to affect the negotiations. Read my post of the 22nd of August: