Ciao is currently pushing hard to penetrate the US market. They have just launched their new beta site, which is their answer for the US market. For a first glimps, take a look on: www.ciao.com.
First thing that draws the attention is the immense focus on the community. They now call themselves ‘the shopping experts network’ and ‘shopping intelligence’. On their old sites they use ‘the shopping community’ as their tagline. So overnight their users have suddenly become intelligent and experts in shopping
This new design follows the other redesigns of big comparison engine (which I wrote about in an earlier blog post). Probably a usability expert told all these CSE’s that the categories should be displayed on the left-hand side, haha.