Kristofer Arwin, Magnus Wiberg and Martin Alexanderson (who previously founded the price comparison engine PriceRunner in 1999) recently founded TestFreaks.com. According to them they do the following:
TestFreaks is about aggregating all information about your favorite products. User reviews, professional reviews, prices, blog posts, forum threads, news, rumors, manufacturers descriptions and specifications, manuals, videos and more. We want you to have the best possible information about the product you are looking for. It should be fun and easy to find the best products for you. TestFreaks isn’t only about finding new products it will also be an owner’s community were you can share your experiences about your products and help others maximize the utility of the products.
TestFreaks.com is similar to what Alatest and HetBesteProduct (only in The Netherlands and currently partner of the Compare Group) are already doing. Alatest is most aggresively pushing into new territories. I personally believe most in the score of HetBesteProduct.