Microsoft betters offer of Quadrangle to buy Ciao

Microsoft has agreed to buy Greenfield Online, owner of European price comparison website ciao.com, for about $486 million to boost its Internet search and e-commerce business in Europe. Microsoft, whose $47.5 billion bid to buy Yahoo earlier this year failed after a protracted battle, said on Friday the acquisition should benefit its Live Search platform. Microsoft also bought Jellyfish some time ago, which they integrated into their Product Search. This is the second sign that Microsoft is really acting on what their were saying a year ago (read my post on that).

Microsoft’s vice president for Windows and online services, Tami Reller about Ciao:

The team at Ciao has built a passionate consumer community based on intuitive technology and extensive merchant relationships that we believe will deliver incremental benefit to the Microsoft Live Search platform.

Ciao.com offers advice on purchases, mainly of consumer electronics, and encourages users to join a network of shopping experts to share opinions. It makes its revenues from e-commerce, merchant referrals and advertising sales.

Microsoft’s offer of $17.50 per share betters an earlier proposal by media-focused U.S. buyout firm Quadrangle Group (read my former post on this) to acquire the company for $15.50 a share, and represents a slight premium to Greenfield’s closing price of $17.25 on Thursday. On August 26, Greenfield had said it had received a $17.50 per share offer but did not reveal from whom. The latest offer represents a premium of about 10 percent over Greenfield’s closing share price on August 25.

Microsoft said it had agreed to sell off Greenfield Online’s main business, which surveys consumer opinion online and sells the results to market researchers, to an unnamed financial buyer. The companies expect both deals to close during the fourth quarter of 2008. Completion of the Greenfield sale to Microsoft does not depend on Microsoft’s disposal of the online survey business, the two companies said.

Ciao! sold to private investment firm

Greenfield Online, Inc. (Nasdaq: SRVY) has announced that it has entered into a merger agreement to be acquired by an entity affiliated with Quadrangle Group LLC, a private investment firm focused on the media and communications industries. Under the terms of the merger agreement, Quadrangle will acquire all of the outstanding common stock of Greenfield Online, Inc. for $15.50 per share in cash, or a total equity value of approximately $426 million. The purchase price represents a premium of approximately 17% over the Company’s closing share price of $13.28 on June 13, 2008 and a premium of approximately 26% over the average closing share price during the prior 30 days.

The Board of Directors of Greenfield Online has unanimously approved the merger and recommends to stockholders that they vote in favor of the merger. Albert Angrisani, Greenfield Online’s President and Chief Executive Officer said: “Clearly Quadrangle values Greenfield Online’s two growing and profitable businesses, Comparison Shopping and Internet Survey Solutions, along with their global leadership position, satisfied clients and talented employees. We expect the transition will be positive for our business, our customers and employees, and we look forward to leveraging Quadrangle’s expertise in the media, communication and information industries.”

Gordon Holmes, Managing Principal of Quadrangle said:

“Having followed Greenfield Online closely over an extended period, we became increasingly impressed with its international leadership position in online comparison shopping and survey research, as well as its record of strong growth. Using our New York and London offices and our new office in Silicon Valley led by Dan Rosensweig, we were able to fully analyze and appreciate the strength of Greenfield’s global platform, and determine that it represents an attractive investment opportunity for Quadrangle, consistent with our ongoing focus on the media and communications industry.”

Dan Rosensweig, Operating Principal of Quadrangle said:

“Greenfield Online’s internet-based business differentiates itself with a strategic position based on developing strong communities and offering valuable review and survey content. I am confident that with Quadrangle’s extensive experience in online businesses, we will be able to help the company to expand its activities and continue to achieve significant growth.”

New look for Ciao!

Ciao is currently pushing hard to penetrate the US market. They have just launched their new beta site, which is their answer for the US market. For a first glimps, take a look on: www.ciao.com.

First thing that draws the attention is the immense focus on the community. They now call themselves ‘the shopping experts network’ and ‘shopping intelligence’. On their old sites they use ‘the shopping community’ as their tagline. So overnight their users have suddenly become intelligent and experts in shopping

This new design follows the other redesigns of big comparison engine (which I wrote about in an earlier blog post). Probably a usability expert told all these CSE’s that the categories should be displayed on the left-hand side, haha.