Kelkoo sold by Yahoo!

kelkooYahoo has been rumored to be selling Paris-based comparative shopping site Kelkoo for some time now, and it appears that they have found a buyer. Yahoo acquired Kelkoo in 2004 for €475 million.

The company has been sold to a UK-based private equity firm called Jamplant Ltd (update: here is a profile of the fund) for something less than €100 million, according to sources with knowledge of the deal.

Ex-Kelkoo CEO Pierre Chappaz announced the news on his blog (in french), and a copy of the internal email announcing the acquisition is below.

The company has lost much of its momentum since the Yahoo acquisition in the face of significant competition.

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One Response

  1. There are many price comparison sites in Germany now and growing. Yahoo services are changing slower as web changing. Some comparison portals :

    http://www.ciao.de
    http://www.idealo.de
    http://www.findbest.de
    http://www.billiger.de

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