Greenfield Online, Inc. (Nasdaq: SRVY) has announced that it has entered into a merger agreement to be acquired by an entity affiliated with Quadrangle Group LLC, a private investment firm focused on the media and communications industries. Under the terms of the merger agreement, Quadrangle will acquire all of the outstanding common stock of Greenfield Online, Inc. for $15.50 per share in cash, or a total equity value of approximately $426 million. The purchase price represents a premium of approximately 17% over the Company’s closing share price of $13.28 on June 13, 2008 and a premium of approximately 26% over the average closing share price during the prior 30 days.
The Board of Directors of Greenfield Online has unanimously approved the merger and recommends to stockholders that they vote in favor of the merger. Albert Angrisani, Greenfield Online’s President and Chief Executive Officer said: “Clearly Quadrangle values Greenfield Online’s two growing and profitable businesses, Comparison Shopping and Internet Survey Solutions, along with their global leadership position, satisfied clients and talented employees. We expect the transition will be positive for our business, our customers and employees, and we look forward to leveraging Quadrangle’s expertise in the media, communication and information industries.”
Gordon Holmes, Managing Principal of Quadrangle said:
“Having followed Greenfield Online closely over an extended period, we became increasingly impressed with its international leadership position in online comparison shopping and survey research, as well as its record of strong growth. Using our New York and London offices and our new office in Silicon Valley led by Dan Rosensweig, we were able to fully analyze and appreciate the strength of Greenfield’s global platform, and determine that it represents an attractive investment opportunity for Quadrangle, consistent with our ongoing focus on the media and communications industry.”
Dan Rosensweig, Operating Principal of Quadrangle said:
“Greenfield Online’s internet-based business differentiates itself with a strategic position based on developing strong communities and offering valuable review and survey content. I am confident that with Quadrangle’s extensive experience in online businesses, we will be able to help the company to expand its activities and continue to achieve significant growth.”
Filed under: Comparison shopping, Funding & acquisitions, In the news | Tagged: Ciao, Greenfield Online, Quadrangle | 1 Comment »