TakeitNow, one of the older webshops in The Netherlands, has been sold for several million euro to Aces Direct. The webshop has been up for sale for over a year as the current owner of TakeitNow (iMerge) did not see it as its core business anymore. Imerge can now fully focus their attention on internationalizing Icecat. Icecat offers an open catalogue for product information. The product data is used by shops and price comparison engines.
Filed under: Comparison shopping, Funding & acquisitions, Online merchants Tagged: | Aces Direct, Icecat, Takeitnow, takeover
