The ‘value’ of customer reviews…

User generated content is currently one of the most important developments on the web. Adding such content to your shop could affect the conversion dramatically (both positive as negative). During the ‘Internet Retailer 2007 Conference & Exhibition’ a few speakers paid attention to the effectiveness of customer reviews.
User reviews impact sales
According to one of [...]

Market to determine CPC prices on Vergelijk.nl (Dutch CSE)

Vergelijk.nl is probably the first CSE in the world to let go of ‘fixed’ CPC pricing per (sub)category. The market will now determine the CPC levels. The reason for this switch is to obtain a better spread of merchants per (sub)category. Up till now, a lot of merchants might have been put off be too [...]

Environment becoming popular amongst CSE’s

More and more comparison engines are leveraging their (costly) software to add new ‘niche’ or theme sites, like Shopgreen (from Pricegrabber) and TheFindGreen (from TheFind). With a decent architecture such theme sites are quite easy to set-up. It probably makes use of certain predefined attributes which have been set for a specific product(group). I expect [...]

Top 10 CSE tips for e-tailers during the holiday season

Below 10 tips for webshops are shown on how to use comparison engines during the holiday season. These tips were just published by ChannelAdvisor:
1. Get moving
Let’s face it – we are already in the make-or-break fourth quarter and the holidays are right around the corner. Take time now to review what products sold the best [...]

Sell your product via the Pixmania network

Pixmania is giving professional merchants the possibility to sell their new or second-hand products via the Pixmania.com website. It works more or less like Amazon’s Marketplace. They have branded the solution PixPlace. The picture below briefly explains how it works:

PixPlace will soon open sites for other European countries. With PixPlace, Pixmania probably wants to leverage [...]

Google betting on the mobile phone?

According to their official blog Google has acquired Jaiku. Jaiku develops useful and innovative applications for staying in touch with the people you care about most – regardless of whether you’re at a computer or on a mobile phone.
Google is more and more pushing into the mobile market area. Mobile devices are rapidly [...]

Dutch CSE start-up rumoured to be taken over…

According to a reliable and well-connected source of mine within the Dutch internet community, Goomla.nl is or will be taken over shortly. It is yet unknown what the take-over price will be and who the acquiring company will be.
First thoughts go out to Daisycon, although it is a wild guess… Their is some kind of [...]

Yahoo! wants to get rid of Kelkoo…

The reason for this decision is that Yahoo! is not happy about the performance of Kelkoo, which they acquired three years ago for EUR 475 million According to the newspaper Le Monde, anyone offering more than EUR 500 million can call themselves the new owner of Kelkoo…
An intesting fact is that Microsoft just invested [...]

Getting ready for Q4…

Every year e-tailers (retailers) and comparison shopping sites are busy to get everything ready before the most important season of the year begins. The unwritten rule in e-commerce is to never ever make changes in Q4 of the year. The reason for this is simple, people do not like change (even if it improves [...]

Supermarkets the new threat for e-tailers and CSE’s?

Papers in the UK yesterday were full of talk about plans by Tesco to grow its online empire and cause even larger headaches for online retailers in the UK. Both the Observer and Mail on Sunday reported that the supermarket giant is set to announce its long-anticipated move into the online clothing sector…
The [...]