Yahoo! Shopping, Pronto and Pricegrabber have integrated ScanAlert‘s “Hacker Safe” ratings for retailers. The hacker safe logo will appear alongside the current merchant ratings, price rank and more. Of course, the only way a retailer can be certified “Hacker Safe,” is if you’re certified by the service. This service costs $150 per month.
On the other side, ScanAlert claims that sites displaying their logo see conversions up an average of a 15 percent (I would love to get seem hard evidence on this figure, so feel free…). You can see what this looks like here. In the Netherlands large e-tailers like Wehkamp and Otto also have seem to adopted the hacker safe seal, but it is still to small to start integrating it in comparison engines in The Netherlands.
By the way, it’s been rumored that ScanAlert utilizes a free piece of software called Nessus to perform their security scans. If you’re a merchant, you can download this tool here. It can never hurt to test your own website!
Filed under: Comparison shopping, E-business, Online merchants, Online shopping | Leave a Comment »
