As I work for a comparison shopping engine I pay attention to price differences whenever I can. So, when a little baby was born I immediately went to our site and compared baby stuff (stollers, car seats, cribbs, baby carriers, you name it). But to my surpise, there was no price difference. All the (European) manufacturers seem to have closed a deal that they do not allow price differences, both on- as offline.
I also talked to some online shops and they admit this. They are kindly asked (in other words forced) to maintain the high asking price. If you’ve had a baby, you would know that everything is extremely expensive, but hey it’s your kid. So you do not want to make a big problem out of it.
However, I gave this story to a journalist who made it a great story!
Article in AD: Babyproducten zijn overal even duur
Filed under: Comparison shopping, In the news
