It all started out as a very good search engine (developed by Larry Page and Sergey Brin) with a new concept, namely ranking search results based on pageranking. Considering Larry and Sergey studied at Stanford University, this was quite a simple but effective idea. In the academic world, people who are quoted or named in published articles are expected to be important in their area of work. So Larry and Sergey argued this would probably also be the case for a website with a lot of hyperlinks linking to that site.
Since the launch of their succesful search engine Google is slowly growing into a new Microsoft. Slowly but gradually they are moving away from their core business, i.e. “search”. (more…)